The rise of K-beauty and abundance of online information about cosmetics have elevated the importance of skincare for many Americans, making them more open to adventurous treatments and unusual ingredients. How do Dr. Barbara Sturm’s ‘vampire facials’ fit into this new beauty landscape?

How is tech upping the ante on customised beauty? Is hemp due for its time in the limelight? What do Gen Zers expect of industry heavyweights? In this part of the 2019 Expert Outlook, we speak to three experts about how the desire for convenience and the digital revolution are impacting beauty.

Originating in Korea, dry sheet masks have steadily grown into a global skin care phenomenon, with the market set to reach $336.7 million by 2024. Luxury beauty brand Charlotte Tilbury is looking to pick up on the hype, but what’s got women reaching for dry sheet masks instead of regular ones?

The clean living, body positive and no-make-up movements exemplify how perceptions of beauty are shifting to focus on wellness, inclusivity, and empowerment. But with a history of selling more hope than health and a culture obsessed with image, can the beauty sector ever be good for our wellbeing?