Why is digestive health growing in importance? Have organic medicines reached mainstream status? How can individuals take more ownership over their wellbeing? In this part of the 2019 Expert Outlook, we speak to three experts about the changing ways in which people are taking care of themselves.

Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?

We can’t get enough of supplements – half of Americans take them regularly – but with little evidence to support their health claims and worries over their contents, people are looking for clarity and transparency. Ritual delivers both, providing a ‘clean label’ vitamin for the wellness movement.

The American healthcare system is plagued by long waiting times and high costs, with the level of service often dependent on how much money a patient is able to pay. In the hope of making primary care more efficient, accessible, and personalized, Heal is reviving the tradition of house calls.