As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

When we think ‘stoner’, we rarely picture a female – but legalisation in the US is turning the tide on weed culture. An increasing number of women are now ‘out’ about their toking habit and some are getting into the industry, suggesting that when it comes to cannabis, the future might just be female.

With a slick, minimal aesthetic, MedMen’s approach to selling marijuana has drawn comparisons to mega-brands Apple and Starbucks. By creating a welcoming brick-and-mortar space, it’s hoping to normalize cannabis use – not just for stoners and those who need it medically, but for the masses.

With recreational marijuana legal in four US states, foodie stoners no longer have to settle for home-made hash cakes. Now, they can enjoy ‘high cuisine’ from The Herbal Chef, who uses cannabis to give diners the gourmet munchies. Could this stoned supper club be the ultimate in immersive dining?