Jade rollers have gained a cult following in the US due to celebrities and online influencers championing the ancient Chinese skincare tool. Jade Roller Beauty is just one of the brands tapping into this resurgent popularity, encouraging facial exercise to naturally enhance one’s complexion.

Social media, self-care, and flexible working mean that women often want to look their best before, during, and after a workout. With a rise in athleisure, big brand make-up ranges such as Puma x Maybelline’s collaboration are coming on the market, but what do women really want from active beauty?

The HiMirror Mini Premium does far more than just show your reflection. With its ability to analyse a user’s skin and track changes over time, in addition to keeping tabs on when products are due to expire, the device is able to provide beauty guidance that’s tailored to the individual.

The rise of K-beauty and abundance of online information about cosmetics have elevated the importance of skincare for many Americans, making them more open to adventurous treatments and unusual ingredients. How do Dr. Barbara Sturm’s ‘vampire facials’ fit into this new beauty landscape?