White Claw achieved an almost-universal status as the preferred drink of young Americans during the summer of 2019. The flurry of memes and rallying cries of “Ain’t no laws when you’re drinking Claws” show the far-reaching appeal of this health-conscious and easy-to-drink summer beverage.

Served at trail runs, marathons, and Crossfit gyms across the US, Sufferfest offers beers made by athletes for athletes. Shaking off stereotypes, Sufferfest brews great-tasting, low-calorie beers for a refreshing, lean, and fitness-friendly experience for those who are prepared to earn their beer.

With people wary of supermarket crowds, direct-to-consumer strategies are proving a smart way to reach them and ease anxiety. PepsiCo is bringing its pantry favorites to people’s homes with two websites – pantryshop.com and snacks.com – so people can easily get hold of everyday goods.

Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.