Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

Premium spirits were once synonymous with exclusivity, with only discerning drinkers splashing out for high-end tipples. But with luxury moving in a more inclusive direction and alcohol discovery largely taking place online due to COVID-19, how can brands keep up with a changing marketplace?

As the number of people on the hunt for good wine continues to rise, they're seeking wine connoisseurship online. From natural wine to curated viticulture, brands are using Instagram as a playful place to reach new and loyal grape fans, offering people entry to their favourite tipples.

Binary Botanical beer has won shelf space in Sainsbury’s, positioning itself as the mindful drinker's sparkling wine alternative. As moderation and health-consciousness continue to grow, the drink is targeting people who want both the sophistication of wine and the low-ABV content of beer.

Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In this part of the 2021 Expert Outlook, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.