Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Once a niche conversation, non-gendered toys have become a point of public debate. While the likes of Lego and Mattel offer such toys, parents are divided on whether to support them. How does this reflect the culture wars in the US? And how can brands tailor their genderless products in response?

While the likes of Amazon, Netflix, and Disney battle for streaming supremacy among adult and teenage viewers, Moonbug has found success by focusing on a younger audience. Boasting billions of views across platforms, it’s positioning itself as the ultimate place for kids’ educational content.

From social isolation to being stuck inside to cancelled 2020 Christmas plans, the pandemic has taken its toll on kids. So although the pandemic and supply issues have driven the prices up on most goods, parents are still keen to treat their children by splashing out on toys where they can.

French content platform Chefclub is known for quick, easy, often cheese-based recipe videos. As well as pleasing eatertainment fans, its Chefclub Kids channel inspires parents and children to bond over digital and physical tasks, equipping the next generation with confidence in the kitchen.