As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Value-driven Indian consumers are turning to locally-made and socially-minded products purchased via e-commerce. Phool, a company ‘flowercycling’ floral waste found in the Ganges, is blending environmental activism with social empowerment to reach impact-focused online shoppers.

Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?

Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?

Thrift sellers on TikTok are making a jump into the real world and launching nostalgic brick-and-mortar stores in New York. In a near-saturated and growing resale market, these sellers see experiential physical retail as a way to stand out, catering to the sentimental needs of Gen Zer consumers.