Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

New Zealand has passed a law that gives paid bereavement leave to parents who experience a miscarriage or stillbirth. With COVID-19 highlighting the importance of mental health support, brands have an oppotunity to ensure their policies accommodate a variety of life experiences.

Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?

Across social media platforms, French women are using the hashtag #monpostpartum to share stories about childbirth and their recovering bodies. As the body positivity movement gains traction in France, how can brands step in to support women and to normalise the physical changes a baby brings?

The lack of nuanced representation of pregnant women in the media, and limited style options, mean many women have felt restricted in how they can dress when pregnant. But with new narratives emerging courtesy of icons like Rihanna, there's a shift towards more diversity in pregnancy style.