Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

How are commuters navigating the return to in-person work? What impact will micromobility have on urban travel? Will EVs break out of their luxury bubble? In this part of the 2023 Expert Outlook, we speak to three experts about how people are changing the way they get from A to B.

US-based ridesharing service, Revel, has just launched in New York with plans to expand into other markets and territories soon. As consumers look for planet-positive and cost-effective ways to get around, can ridesharing meet the consumer demand for eco-conscious and user-friendly ways to travel?

With the cost of living crunching on people’s disposable incomes, they’re looking for more affordable ways to mitigate the staggering rise of petrol and also avoid the soul-crushing commuter jams of pre-pandemic life. Can e-mobility move beyond early adopters and break the mainstream?

Google has launched an array of upgrades to its services like Search and Maps to give people greater access to relevant information in fewer clicks. People increasingly hold elevated expectations of expediency and will not hesitate to switch to other brands offering better products and services.