In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

CerHom has joined TBWA\Paris to crack down on unsolicited pictures on dating apps and raise cancer awareness. As safety concerns create dating app fatigue and men put their health at risk by continuing to avoid seeking medical help, this ad playfully addresses two pressing issues.

Social taboos have long made it difficult to get men talking about sexual wellness, but subscription-based platform Mojo wants to change that. By connecting subscribers with professionals and a dedicated community, it’s going beyond short-term solutions to tackle long-term problems.

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.