Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Glendean Rehvan is the innovation director at 

. He is passionate about discovering new seeds and innovations bubbling under the surface of the beauty market by using a creative and multidimensional approach.

France

Beauty

Skincare

McKinsey & Company

Interview with Glendean Rehvan conducted by the author

Pediatric Dermatology

Medium

Marketing Tech

Nielsen

By creating science-backed products for specific Black skin types, 4.5.6 Skin is at the forefront of much-needed change in the industry. As the diverse needs of minority ethnic beauty buffs become apparent, how can brands ensure their offerings are truly diverse and meet buyers’ expectations?