Sara Tenti is a writer and content creator. She has ghostwritten the book 

 for CBD expert Jamie Wood and collaborates with London-based marketing consultancy Kurve. Sara has also co-developed the concept for an original TV series which has recently been optioned by an award-nominated animation studio.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Nico Simko is the CEO and co-founder of Clair, the first workplace-connected banking app that allows employees to get paid as soon as they clock out. Simko co-founded Clair in 2019, inspired by his experience as an Argentinian-Swiss immigrant working an hourly job in college. Prior to Clair, Nico led M&A due diligence processes for J.P. Morgan’s payments division, where he developed expertise on the lesser-known financial pain points that many Americans face. He also holds a degree in economics from Harvard.

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

Banking and payments

Savings and investments

InCharge

Interview with Nico Simko conducted by the author

Statista

Fortune

Industry Dive

BLS Reports

Insider Intelligence

Consumer Financial Protection Bureau

GOBankingRates

Bloomberg

The Atlantic

A fluctuating economy and lack of financial education have left young Americans cash-poor and vulnerable to predatory payday lenders and financial mishaps. In response, the digital banking app Clair gives workers the opportunity to access their wages when they need them – with no hidden fees.

Cultivate

Being Informed

Growth and Progression

Clair: digital banking for cash-strapped Zillennials