Sara Tenti is a writer and content creator. She has ghostwritten the book 

 for CBD expert Jamie Wood and collaborates with London-based marketing consultancy Kurve. Sara has also co-developed the concept for an original TV series which has recently been optioned by an award-nominated animation studio.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Kathrine Maceratta is the co-founder of the impact consulting agency Galapagos Team. With over two decades of corporate experience as a sustainability consultant, she specializes in helping small and large-scale businesses successfully achieve their environmental goals. Kathrine holds a Master's degree in Sustainability from Harvard University and currently serves as a Sustainability Advisor at designer clothing brand Renata Brenha.

Fashion and Style

Clothing, footwear, and accessories

Sustainability

Shopping

Bain & Company

Fashion United

Glossy

Interview with Kathrine Maceratta conducted by the author

Kantar

Statista

Dezeen

Retail Customer Experience

The Standard

Drapers

World Economic Forum

Apparel Resources

Shift

Independent

Sheerluxe

Uniqlo seamlessly intertwines trends and sustainable shopping behaviours, forging a unique path towards responsible yet stylish consumerism. By curating collections that capture the essence of contemporary shopper needs, Uniqlo ensures that its offerings remain both relevant and cutting-edge.