Shannan Sterne is an award-nominated journalist, copywriter, mentor, and consultant published globally. She has experience at world-renowned retail organisations, national consumer glossies, creative content agencies and industry trade magazines. Sterne is a copy consultant for global skincare brand StriVectin, a reporter for Canvas8, and a social media strategist for Invito Design. She has also guest lectured at Condé Nast College of Fashion and Design and Falmouth University. Sterne has previously written for titles including Harrods, Superdrug, Red, 

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Byegender

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Jessica Punter is a freelance stylist, grooming journalist, brand consultant, and copywriter with over 20 years of experience in the menswear industry. Notably, she spent over seven years working at 

, where she held the position of style and grooming editor and edited the grooming section as well as many of the fashion supplements. She has also interviewed some of the world’s most famous celebrities, including David Beckham, Justin Timberlake, and Tom Ford.

United States

Beauty

Make-up

Beauty providers

Ipsos

Interview with Jessica Punter conducted by the author

Everly

Glossy

The Business of Fashion

Time

Stonewall

The Industry.Beauty

Shopify

GCI Magazine

Wallpaper*

Marie Claire

Gitnux

Attest

Civic Science

Oleon

Gentle Homme

Obayaty

Men are ready to express themselves through beauty – and Obayaty is here to provide the tools to just do that. The new-gen brand is pushing aside basic skincare products and is filling a gap in the market for practical-meets-playful make-up that gives those who identify as male a creative outlet.

Cultivate

Values and Identity

Living Well

Why Obayaty adds personal color to masculine beauty