Rita Dey is a UK-based trend analyst and brand strategist with a background in fashion, beauty, and lifestyle. She works with fashion brands and believes in giving back to society with positive contributions. Currently, she is in a juxtaposition of being minimalist and maximalist, processing one day at a time in her creative setting.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Eshita Krishnani is the founder of Fempower Entrepreneurs LLP. She has more than seven years of experience in digital marketing and education and has a passion for empowering entrepreneurs, especially women, to achieve unprecedented success in their ventures. She demonstrates a keen strategic vision, leveraging digital platforms to drive success for businesses. She motivates and guides entrepreneurs towards achieving their goals, fostering a culture of innovation and growth.

Shourya Ray Chaudhuri is the senior creative director of Digitas India. He has over 15 years of experience in brand marketing, advertising campaigns, design strategy, and social media planning. He has been working with Digitas India for the past three years and actively manages brand strategy, delivering positive outcomes to clients.

India

Technology

Apps and software

Fashion and Style

Community and grassroots

Citizenship

Education

MediaNews4U

The Financial Express

Interview with Eshita Krishnani conducted by the author

AFAQS!

Udonis

Medium

Satheeshkumar, Sachana, Krishnan, and Gururaj

Marketing Monk

The Business of Fashion

Statista

Interview with Shourya Ray Chaudhuri conducted by the author

YourStory

The Times of India

ET Brand Equity

ThePrint

Duolingo

Inc42

The Hindu

Duolingo India ventures into fashion by partnering with Digitas India on a creative campaign. Known as a leading language learning app, Duolingo aimed to reach a broader audience through collaboration, which showcases that language learning can be as trendy and exciting as the latest fashion styles.