, which launched in 2016. She was shortlisted for the IWSC’s Emerging Talent in Spirits Communication Award and the People’s Choice Drinks Awards Consumer Drinks Communicator of the Year 2024. Miller is an experienced drinks judge, freelance writer, and consultant and has recently been appointed as the spirits columnist for New Zealand’s 

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Award-winning writer and broadcaster Melissa Cole is widely acknowledged as one of the UK's leading beer and food experts, respected globally for her palate and regularly called on for her engaging, sharp, and often humorous insight into brewing trends, non-alcoholic alternatives, pubs, cider, and sherry. She is also a strong believer in building a more diverse beer and cider scene.

United States

Eating and Drinking

Beer and cider

Live broadcasts and events

The Independent

Fox News

Atrium Health

Gallup

AB InBev Annual Report

Sportcal

AB InBev

American Addiction Centers

IWSR

Interview with Melissa Cole conducted by the author

WARC

The Session

The Guardian

Just Drinks

Fortune

Yahoo! Finance

CNBC

World Metrics

Good Housekeeping

The Grocer

Harvard Business Review

With growing numbers of sober-curious consumers exploring low- and no-alcohol products, AB InBev is engaging with global drinkers by placing its light and zero beers at the forefront of major sports events, including the Paris 2024 Olympic Games. How is this pivot capturing new drinking mindsets?