A former Editor of the Time Out Group’s series of guides to Lagos and Abuja, Nana has over 20 years of experience as a writer, editor and cultural consultant. She Founded the digital platform, People’s Stories Project and is also an Associate Lecturer at Omnes Education (London), a liberal arts school that is headquartered in Paris. She has worked in a cultural capacity with global brands and organisations including Danish Film Institute (Copenhagen), Institute of International Visual Arts (Iniva), Rolls Royce Muse (UK), Design Indaba (South Africa) Pernod-Ricard (Paris) and is an ongoing consultant for British Council (UK).


People expect brands to rise to society’s challenges

Shared Values

People want their identities to be reflected in mainstream culture

Collective Equity

Border Reorder

Jacine Rutasikwa is the managing director and co-founder of Livingston-based Matugga Rum distillery. Born and raised in South London, she has a Jamaican heritage that is very much a part of the triad of influences coming from East Africa, the Caribbean, and Scotland. These influences lie at the heart of the brands produced from scratch by her and her husband and head distiller Paul.

United Kingdom

Eating and Drinking

Spirits and wine

Skyquest

Dram Scotland

Dramface

Interview with Jacine Rutasikwa conducted by the author

The Spirits Business

The Grocer

Club OEnologique

Food Manufacture

The Guardian

Forbes

Matugga Rum is the brainchild of Jacine and Paul Rutasikwa, who blend Jamaican heritage and African ingredients with the richness of Scotland’s distillery scene to broaden rum's international appeal. What does this hyper-local approach with international influences say about shifting drink habits?