Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.

People want their identities to be reflected in mainstream culture

Collective Equity

People are cashing in on their personal brands 

Generation Sell

People are constructing meaningful collectives 

World Builders

Consultant, college lecturer, and fashion culture historian Whitney Jordan advises organisations on igniting consumer interest and driving sales through inclusive design, thought leadership, and strategic planning. She’s worked in fashion and luxury for over 12 years for brands such as J.Crew, Macy's, and Gagosian. She's based in London and New York.

Yaya Azariah Clarke is an arts and culture writer and researcher from South East London with five years of experience working in the industry. They have a deep-rooted passion for platforming and discussing Black artists and culture, as well as working within the community and institutions that champion the same.

Gen Z (born 1997-2010)

United Kingdom

Media and Entertainment

Interview with Whitney Jordan conducted by the author

My Art Broker

Edelman

Statista

Interview with Yaya Azariah Clarke conducted by the author

Plaster Magazine

YouGov

Olaolu Slawn is a Nigerian-born, London-based artist forging his own path to global success via third-culture inclusion, co-creation, and an unapologetic approach to controversy. So what can brands learn from his organic approach to cultural relevancy and newfound attitudes to art?