Nicolas Nhalungo is a Mozambican writer and researcher who focuses on business, culture, fashion, and history. As a third-culture kid, his interaction with distinctive cultures has contributed to his understanding of the world at large. As an aspiring pop culture anthropologist, he aims to help brands make sense of the evolving cultural zeitgeist. He has written for AMAKA, Vogue India, Industrie Africa, OkayAfrica, and more, and has been featured in VICE, 

, and The Fashion and Race Database. He's a Council for International African Fashion Education and an African Arguments fellow.

People expect care and emotional intelligence from brands

Everyday Empathy

People are constructing meaningful collectives 

World Builders

Pija Ona Indriunaite has been working in brand marketing for the past seven years, starting her career in the automotive industry, then spending some time as a marketing coordinator at Google, and now working as a brand manager at Omnisend. Her day-to-day job is ensuring that Omnisend's tone of voice is consistent and different from its competitors.

Grace Duncan is the strategy director at SCREENSHOT Media, where she drives commercial growth and strategic marketing. She excels in understanding evolving social media strategies, ensuring success for both SCREENSHOT and its diverse brand clients.

Gen Z (born 1997-2010)

United States

Fashion and Style

Clothing, footwear, and accessories

Style

The Brand Hopper

High Snobiety

Interview with Grace Duncan conducted by the author

Teen Vogue

Hypebeast

Marketing Charts

Elle

Digiday

Interview with Pija Ona Indriunaite conducted by the author

New Wave Mag

Complex

The Business of Fashion

Campaign Monitor

L’Officiel

Edelman

Fashion label Marc Jacobs is distinguishing itself among the chronically online by leveraging celebrity endorsements and creative promotions on Gen Z-led platforms like TikTok. It’s showcasing how a brand can evoke positive emotions online and engage people suffering from attention fatigue.