A recent US study suggested that devout individuals are less swayed by consumer culture as they are sufficiently fulfilled by their faith. We evaluate the tensions – and opportunities – at the intersection of branding and religion.

From Kamala Khan to the Burka Avenger, comic book characters are increasingly becoming a medium through which sensitive social issues can be discussed. Leading the march is an army of powerful Muslim women who are empowering people just like them.

The needs of Muslim beauty consumers, particularly in western cultures, remain relatively unexplored. This article explores the changing relationship between the Muslim faith, Halal lifestyles, and the beauty industry.

American Apparel’s new campaign features LA-based employee Maks, an ex-Muslim from a conservative family, posing topless with the words 'Made in Bangladesh' across her chest. Whether a comment on female roles, Islam or sweatshops, Maks guarantees controversy.