In a bid to boost sales for Valentine's Day, American Apparel’s NYC SoHo branch adorned its mannequins with faux pubic hair, unmissable behind sheer panties. The message:au naturelis best. But is it anything more than a PR stunt?

WhenFifty Shades of Greywas first published in 2012 it opened up a whole new market for the sex toy industry. But with the film adaption hitting screens over Valentine's Day weekend, adult products are moving from sex-orientated websites to mainstream retailers.

“The plus-size customer is lazy, she doesn’t earn much and she doesn’t want real fashion.” According to Zahir Dehnadi, CEO of a plus-size clothing brand Navabi, this is much of the fashion industry’s perspective on plus-size – and it’s losing out on a $17.5 billion market because of it.

Feminism and lingerie haven’t always seen eye to eye. From restrictive corsets to the uncomfortable underwire – women haven’t always had their pick of beautiful and comfortable bras. Today, 'feminist lingerie brand' Neon Moon is changing that – with no bra burning involved.

The ‘intimate apparel’ market in the US is worth $11 billion, and Victoria’s Secret accounts for half it. But according to online bra retailer True&Co, only one in five women is looking for the kind of bra that Victoria's Secret sells. So what bras do women really want to wear?

More often than not, if a brand steps out of line, there's usually an army of online protesters ready to call them out. #IAmPerfect was the response to an ad campaign titled 'The Perfect Body' featuring a line-up of tall, slim and toned Victoria's Secret models.

The over-50s hold a whopping 80% of the UK's wealth, and British women in their 50s spend £7 billion on clothes. While some fashion brands are starting to court the older shopper, many more are leaving these women frustrated by a lack of desirable, comfortable clothes on the high street.

“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now. Can a new campaign by fashion magazineElle'rebrand' feminism?