Asiya is a clothing brand that makes sports hijabs for active Muslim women who might normally be restricted by traditional religious garb. As the clothing industry makes space for minority shoppers, brands are filling in the gaps left by a mainstream-oriented market.

Muslim fashion is sometimes overlooked for consisting solely of plain, robe-like dresses and hijabs, but this is far from the truth. Muslim women have been styling up their scarves and accessorising their abayas for years, and now the fashion world is starting to realise the market potential.

Solo travel may be on the rise – 38% of Brits will holiday alone in 2015 – but there are signs of a counter-trend, led by social tribes who book trips based on company rather than destination. In the first of a two-part report, Canvas8 looks at those travelling for religious or musical reasons.

From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?