Do you celebrate Valentine’s Day?
REPORT
3 Feb 2017
Do you celebrate Valentine’s Day?

Not everyone will be stocking up on roses and chocolates come February 14th – 38% of Brits aren’t planning on celebrating Valentine's Day this year. Has this ‘Hallmark holiday’ lost its relevance? Canvas8 spoke with 20 British men and women to find out what Valentine's Day means to them.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.