Russia has finally acquired a taste for specialty coffee, fuelling the creation of café chains that have spread internationally and boutique bean roasters that use the dark web for advertising. But what’s leading people to opt for an artisan brew over their regular cup of joe from Starbucks?
Mikhael Agafonov is a Moscow-based writer, social media expert and publicist. Writing for both Russian and international media, he also frequently collaborates with a wide selection of brands,
including Sony, Apple and Google.