We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Getting active isn’t always easy. How long should you exercise for and where? When do you know you’ve really pushed yourself? Signing on youths and yuppies alike, London-based Run Dem Crew wants to prove that running is for everyone – as long as they’re willing to ‘run hard, fast, and strong’.

There are over two million Instagram posts tagged with #gymselfie, and while the rise of athleisure has made it easy to look stylish when working out, many women also want to put their best face on. Pretty Athletic caters to this demand with skin care products specially made for fitness fans.

To win over female customers, sports brands are presenting exercise as a way to get physically – and mentally – stronger. Women are bypassing gyms, and opting for wilderness adventures instead. What drives this shift in behaviour and how does it affect the way women perceive themselves?

Boxing has already shaken up boutique fitness in the US, and it’s now arrived in London with KOBOX, which offers a non-contact version of the sport where people learn to throw punches and fight in a ring. Why are women swapping a slog on the treadmill for something a lot more powerful?