Patrick sits at the intersection of behavioural science and data science. He is an expert in personalised persuasion – that is, how to target nudges specifically depending on audience and context; social proof, for example, might work for charities but not for luxury watches. Patrick also consults on comms psychology – how to grab attention, engage emotionally, and nudge behaviour. He is a part-time university lecturer and author of a marketing comms book, Hooked, and his work has appeared in international press. He has provided psychology consulting to household-name brands for over a decade.

Peter Fisk is a bestselling author, inspiring speaker, and expert advisor who works with business leaders to reimagine their markets and strategies for a better future. He leads GeniusWorks, an innovative business accelerator in London, and is a professor of leadership, strategy, and innovation at IE Business School in Madrid. His recent projects include Adidas’ growth into new markets, Cartier’s redefined luxury, Coca-Cola’s brand strategy, and Microsoft’s strategic innovation. He has written nine books, including Business Recoded: Have the Courage to Create a Better Future.

Meredith Olson is a writer, editor and book enthusiast who lives and works in London. She earned her MA in Issues in Modern Culture from University College London, and writes about the arts, culture and lifestyle.