I’ll just do it later! The science of mere urgency
©Kaylah Otto (2017)
REPORT
20 Sep 2018
I’ll just do it later! The science of mere urgency

The importance people attach to urgent tasks can influence them to spend all their time on minor problems instead of significant ones. Canvas8 spoke to Meng Zhu, associate professor at Johns Hopkins Carey Business School, to understand why people sometimes overlook the big picture.

Meng Zhu

Meng Zhu is an associate professor at the Johns Hopkins Carey Business School. Her research interests include consumer judgment and decision-making, including the psychological and behavioural consequences of resource constraints, like scarcity, urgency, and deadlines.

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