Right or left? The science of swiping
REPORT
28 Jun 2019
Right or left? The science of swiping

In online interactions, swiping is one of the most common motions, second only to scrolling, but how can design help nudge people into making decisions? Canvas8 spoke with Dr. Mario Pandelaere, associate professor in marketing at Pamplin College of Business, to find out.

Dr. Mario Pandelaere

Dr. Mario Pandelaere is an associate professor in marketing at Pamplin College of Business. He holds degrees in business engineering (MSc), Psychology (MA, PhD.) and Statistics (MSc) His research interests include persuasion, judgment and decision-making, and materialism and conspicuous consumption.