Amazon may not be the most inspirational place to buy presents, but that doesn’t stop people ‘adding to basket’. Canvas8 spoke to three experts to find out whether Prime has made us lazier when selecting gifts or if, in fact, the ease of e-commerce encourages more expensive and thoughtful choices.
Glynn Davis is a business writer specialising in the retail and food and drink sectors. He is also the editor and founder of Retail Insider as well as Beer Insider. Key areas covered are trends, innovation, and technology. He also co-owns and is involved with running a brewery in North London.
Kate Nightingale, also known as the Style Psychologist, is founder and CEO of consultancy Style Psychology and a consumer insights expert.
Aileen Avery is a gift historian, regular TV spokesperson, and author of ‘Gift Rap: The Art and History of Gift Giving’.
Dr. Jason Sit is a senior lecturer in marketing at the University of Portsmouth’s Faculty of Business and Law. His specialisms are in customer experience, customer value, and omnichannel retailing, covering various retail or business sectors from shopping centres to DIY to fashion.
Jo Allison is the head of content at Canvas8. She has a background in fashion journalism and 15 years of experience working in B2B publishing. A member of the senior leadership team, Jo joined Canvas8 over eight years ago to develop the membership offer. Before heading up the Library, she was an editor at a retail trends consultancy, where she specialised in luxury shopper behaviours. A mum of two and based in Sheffield, away from work, Jo can be found walking in the peaks or hunting down new clothing brands.