Attracted by the supposed benefits of weight loss, mental clarity, and increased performance, intermittent fasting is booming in the biohacking community. But what does this eating behaviour say about people’s relationship with food? And how are consumer attitudes to diets changing?

Forgot rainbow shots and vintage jukeboxes, the American bar is enjoying a cultural renaissance. Drinkers across the country are being expertly served by a legion of drinking establishments that offer experiential adventures to audiences eager to drink up novel spirits and beautiful design.

Using low-calorie recipes and easily identifiable ingredients, spiked seltzers are gaining popularity among health-conscious drinkers. In response to the changing tastes of Gen Yers and Zers, brewer AB InBev is launching a line of cheaper seltzer drinks targeted at college students.

White Claw achieved an almost-universal status as the preferred drink of young Americans during the summer of 2019. The flurry of memes and rallying cries of “Ain’t no laws when you’re drinking Claws” show the far-reaching appeal of this health-conscious and easy-to-drink summer beverage.