Single-child families are on the rise in the US as a lack of savings and lofty career goals have led Gen Yers to delay parenthood. But how are smaller households impacting the values, goals, and social lives of the next generation? And how might Gen Alphas start to shape the world around them?
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Dr. Susan Newman is a social psychologist, parenting expert, and author of 15 books on parenting and relationships, including The Case for the Only Child and Parenting the Only Child. Her research and books examine areas such as building strong family bonds, raising only children, and grandparenting.
Joe Nellis is a professor of global economy at the Cranfield School of Management. His research encompasses analysis of business developments in a changing world in terms of the macroeconomy, the role of government, the impact of technology, and societal and demographic trends.
Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.
