When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

As social media becomes a bigger and bigger part of our life, brands are tapping into this with ‘social-first’ strategies that meet people on their beloved platforms. But as we click-til-you-drop, how are luxury labels finding their voice and appealing to people in this new landscape?

They may offer little choice in their product ranges, but Germany’s specialist stores remain a fixture in the nation’s shopping habits, occupying the niches that mainstream chains often overlook. Why do these smaller stores continue to attract adoration, and what can big brands learn from them?

Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.

In an effort to help control the coronavirus outbreak, LVMH is repurposing its perfume-making facilities to produce hand sanitiser. As the actions of large corporations come under scrutiny amid the pandemic, the move responds to calls for brands to place social good over revenue in times of crisis.