Stuck at home and unable to meet friends and family, COVID-19 has made temporary introverts of us all. What can brands learn from this base of consumers that’s previously flown under the radar? And as lockdown measures lift, how can they continue to care for people who prefer life at home?
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Jenn Granneman is the author of The Secret Lives of Introverts: Inside Our Hidden World, an introvert guide and manifesto. She is also the founder of IntrovertDear.com, the world’s largest community and blog for introverts.
As a professor at the McGill University Desautels Faculty of Management and fellow at Green Templeton College, Oxford University, Dr. Karl Moore spends a significant amount of time interacting with current and future leaders. Before his position at McGill, he was a full-time faculty member at Oxford University and spent 11 years with IBM and Hitachi in marketing and management positions. His latest book, Generation Why: How Boomers Can Lead and Learn from Millennials and Gen Z, helps managers understand the postmodern worldview held by Gen Zers and younger Gen Yers and how it influences their behaviour at work. Dr. Moore was nominated for a Thinkers50 Distinguished Achievement Award in the Leadership category as a top thinker in the area for his work on introverts and extroverts among C-suite professionals and Gen Yers.
Erin Levitsky is based in Toronto, where she is equal parts writer and photography curator. Her background is in media theory, technoculture, and photography history and preservation.
