Various beauty trends emerged during the pandemic as people sought creative ways to feel better about themselves in lockdown – and it’s not just skincare routines that they’ve been honing. How are hair care innovations appealing to a growing desire for personalization and holistic wellness?
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Erin Lukas is a Brooklyn-based beauty journalist and editor who is currently the beauty editor at InStyle.com. She excels at service reporting, trend forecasting, and exploring the connections between beauty and culture. Her writing has also appeared in a number of digital and print publications such as NYLON, Teen Vogue, Into the Gloss, and Canadian Living, among others.
Rosanna K. Smith is an assistant professor of marketing at the University of Georgia’s Terry College of Business and holds a PhD in marketing from Yale University. Her research focuses on the intersection between authenticity and beauty. She is currently exploring how social media plays a role in influencing appearance-related consumption and consumers’ sense of self.
Claudia Townsend is an associate professor of marketing at the University of Miami, focusing on visual presentation in consumer choice, prosocial consumer behavior, and behavioral decision theory in the beauty industry.
Meleah Moore is a Brooklyn-based writer, photographer, and communications consultant for social enterprises. She holds a degree in sustainable development from the University of St Andrews.
