As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

One way the pandemic has affected us all in equal measure is by disrupting our daily routines. To get life back on track and regain a sense of control and regularity, Britons have been adopting new rituals, from meditating to exercising, and many plan to stick with them for the long haul.

Historically, Judaism has relied on its body of law to enforce social norms and perpetuate traditions. But as technology becomes ever more pervasive, can Jews from across the spectrum of observance figure out how to harness its power and reinforce their own versions of faith?

Festive travel traditions are getting an overhaul due to the pandemic, with Americans rethinking where they’re holidaying, who with, and how they’re getting there. As people prepare for a radically different holiday period, there are opportunities for brands to support them through it.