Everyday health and beauty consumption is increasingly values-led, with many people buying products that are ethically sourced and recyclable. However, status often matters more than sustainability when it comes to teeth. So, how can oral care be made both aspirational and eco-friendly?
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Kalpesh Prajapat is a cosmetic dentist and co-founder of I Want to Be a Dentist.
Amanda Keetley is a professionally qualified marketing expert with 20 years of experience, specialising in strategy and communications. She founded Less Plastic to raise awareness of ocean plastic and share simple ways to reduce plastic waste.
James Keetley has 25 years of experience in procurement, operations, and commercial leadership at both private and public sector organisations in multiple industries. He co-founded Less Plastic after previously serving as a director at Accenture for seven years, where he led supply chain and procurement transformation for many of the world’s leading brands.
Lynda Cowell is a London-based writer, web editor, and former BBC television researcher. Having written for the likes of The Voice, Pride, The Guardian, Time Out and Marie Claire, much of her work has focused on race and gender, but not exclusively. In her free time, she likes to read, drink red wine, and watch the kind of television programmes other people sneer at.
