Fearing for their safety and having adjusted to WFH life, the majority of Britons are happy to wait to go back to the office, a UK study has shown. Employers would do well to be cautious about bringing their workers back and carefully consider more flexible working options when they do so.

Although businesses and the government have implemented a range of measures to fight COVID-19, Britons continue to perceive high levels of risk around the virus. How is this impacting their travel, spending, and health decisions? And what can brands do to provide some peace of mind?

The hospitality industry in the UK has been left battered and bruised by the pandemic, but it appears a shift is around the corner. As the nation gets a roadmap out of restrictions, people are eagerly planning outings, causing pubs and restaurants to get booked up months in advance.

COVID-19 has fostered an environment that has not only raised the desire to drink, but the desire to do so creatively. As lockdown measures cause Britons’ booze behaviours to shift, how can spirits brands reach them at home? And how can bars adapt to changed expectations in the ‘new normal’?