In India, a growing number of Gen Yers and Zers are craving a different snacking experience than generations before. But what do young Indians look for in the snacks they’re choosing? And how can brands in the sector create products that grab the attention of a younger target audience?
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Varun Deshpande is managing director at the Good Food Institute India, where he’s focused on building the future of food by working with scientists, foundations, governments, entrepreneurs, and corporations to build the alternative protein sector across the country.
Chef Naimita is an Internationally recognised plant-based pastry chef, educator, and entrepreneur. She is the founder of An Ode To Gaia, India’s first luxury vegan patisserie.
Vibha Harish is the CEO and founder of Cosmix, a herbal nutrition and plant-based supplement company. The Bangalore-based startup makes nutritional powder supplements from fruits, herbs, and roots, which it says can help boost immunity and improve sleep.
Anushka Kelkar is the co-founder of Therapize, one of India's leading digital mental healthcare platforms. She is also a multi-disciplinary writer, researcher, cultural strategist based in India with an avid interest in the innovation and trends forecasting space. She has worked with several global brands on cultural insight mapping and trend forecasting across the wellness, food and beverage, beauty, entertainment, and urban design sectors. Her work has been featured in Vogue, Cosmpolitan, CNN, The Economic Times, Times of India, NDTV, and Huffpost, among others.
