In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.

Game attendance may be in decline, but sports fans are still as passionate and engaged as ever. Whether it’s live-streaming a game or following a team on TikTok, there are so many ways to be a fan. Canvas8 spoke to sports psychologist Dr. Dan Wann to understand how sports fandom is evolving.

A technicolor celebration of people pursuing their dreams, Squarespace’s rousing Super Bowl ad shows how the brand helps people break out of their day jobs. Given the precarity of the job market and criticism of the gig economy, the ad toes a fine line between inspirational and insensitive.

The pandemic has resulted in a golfing boom, especially among people who were previously uninterested in the sport. One major contributor to this growth in popularity is the rise of hybrid entertainment venues like Topgolf, that helps to provide frictionless access for all.