Brands are increasingly looking to make their advertising more diverse, but why are marginalised fathers being ignored? Canvas8 spoke to Dr. Jennifer Randles, sociology professor at California State University, Fresno, about stigma, stereotypes, and the struggle to be understood.
Dr. Jennifer Randles is a sociologist of families, policy, gender, race, and class inequalities. She is the author of Proposing Prosperity: Marriage Education Policy and Inequality in America (2017) and Essential Dads: The Inequalities and Politics of Fathering (2020).
Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.