While younger cohorts are accustomed to buying online, they still appreciate the unique experiences and service offered through IRL retail. After tracking this behaviour in our Shopping Sector Snapshot, Canvas8 spoke to nine UK Gen Zers to understand what would entice them back into stores.
John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.