For Gen Yers, many of whom entered the job market during the Great Recession and have since endured a pandemic-induced downturn, pensions may sit low on the list of financial priorities. But that doesn’t mean they don’t want to save for retirement. So, how can brands help them set money aside?
Karen Barrett is the founder of Unbiased, a platform that connects people with mortgage brokers, accountants, and other financial advisors. is the founder of Unbiased, a platform that connects people with mortgage brokers, accountants, and other financial advisors.
Romi Savova is the founder of PensionBee, a pension provider that also helps people consolidate their other pensions.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
