People’s desire to support their local economy and to own unique products has seen interest in independent brands surge post-pandemic. With people continuing to show their support for indie labels, how can these brands ensure they’re resonating with and reaching the right audience?
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Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, California, where she strategically helps business owners understand the value of marketing their businesses online through video. In 2020, Kelly decided to learn about the TikTok platform as a way to market her business during the pandemic, and she has grown her account to over 400,000 followers and helped clients reach millions.
Nina Brener-Hellmund grew up between Mexico, the US, and Switzerland. After graduating from Stanford University, she spent a year in Geneva working for the United Nations' Women and Trade team. Nina completed her MBA at the London Business School and officially launched Cult Mia, a go-to destination for values-driven, unique fashion. In the first two years, Cult Mia has on-boarded over 300 designers, from 43 different countries, across 14 product categories.
Jordan Anderson is editor-at-large at NSS Magazine and online editor at Twin Magazine. As a fashion journalist and creative director, his work explores political themes in and outside the fashion industry including race, gender, identity, and brand and cultural ethics.
