Restricted to the confines of the country’s borders for two years, Britons are ready to travel abroad again. But the demand has crushed the capabilities of the aviation industry, and with the cost of living crisis beginning to bite, how will people get their holiday fix in this uncertain climate?
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Dr. Milena S. Nikolova is a leading expert in applying insights about human behaviour to travel and sustainability. Her passion is in applying behaviour-smart tactics to enhance the positive impacts of tourism on people, companies, and places. Dr. Nikolova is a frequent speaker at global and regional tourism industry events on topics such as behavioural economics for tourism, reinventing travel, and understanding traveller behaviour. She is the author of the first book on applying behavioural sciences to strategic issues in tourism. Dr. Nikolova is also the founder of a boutique company focused on designing and delivering behaviour-smart innovations for the tourism sector.
Virginia Lee is the director of media and communications at Airports Council International Europe and is responsible for steering the organisation’s policy communications across its wide range of stakeholder groups.
Ally Elphick is a Bristol-based Copywriter and Brand Strategy Consultant, who supports brands seeking to forge a more sustainable future for people and planet, together. When she's not reporting on emerging trends or exploring how her clients can better communicate their purpose, she's tending to her veg plot or making a dash to the coast for weekends spent surfing from the comfort of her campervan.
