How is polarization shaping brand communications? What are the new iterations of belief among the Christian right? And why is Republican trust in big business at an all-time low? Our snapshot of Republican voters unpacks key behaviors shaping this American audience in 2022.
Mark Tenenbaum is a fourth-year PhD student at American University. He studies US politics with a focus on religion, race and ethnicity, and political behaviour. Tenenbaum’s current research projects examine how social pressure pushes individuals within religious groups to conform to group political norms.