Britons are treating themselves to their favourite foods and snacks for a sense of indulgence and solace amid a testing cost of living crisis. Canvas8 spoke to eight people to find out when and why they indulged in comfort foods, and to talk about their attitudes towards ‘guilty pleasures’.
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Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.
