As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Against a backdrop of rising inflation and a plummeting pound, consumer confidence in the UK is reaching record lows ahead of winter 2022. How are mounting concerns about the economy impacting everyday spending habits? And how can brands help as the country looks ahead to a recession?

Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?

After the launch of its Swift convenience stores in 2021, Iceland is expanding the chain with four locations in London. With the pandemic and cost of living crisis impacting people’s shopping behaviours, supermarkets are switching up their formats to meet demands for convenience and affordability.

As the cost of living crisis continues to impact the UK’s poorest residents, more support is needed for tenants and people living in social housing. Kwajo Tweneboa is helping to get people in difficult situations seen, heard, and helped. He has become a social housing hero in the process.