Can ‘farmfluencers’ impact regenerative practices?
REPORT
20 Oct 2022
Can ‘farmfluencers’ impact regenerative practices?

A decline in agricultural workers across the global north is hindering the pursuit of more sustainable food systems. But as young farmers bring their values and new approaches to the fields, how can brands engage with them and support greener ways of both eating and growing food?

Lee-Ann Sutherland

Lee-Ann Sutherland is the director of the International Land Use Study Centre at the James Hutton Institute.

Meri Remes

Meri Remes is the young farmers' ombudsman for the Central Union of Agricultural Producers and Forest Owners in Finland.

Tiago Prates

Tiago Prates is a farmer at DaQuinta Organic Farm in Portugal.

Ellie Howard

Ellie Howard is a writer and researcher. A graduate of the University of Manchester and University College London, she writes about material and visual culture. She works for LA-based publisher Atelier Éditions, while contributing to the BBC, Creative Review, British Journal of Photography, and Wallpaper* among others.