What’s the future of German snacking?
REPORT
21 Dec 2022
What’s the future of German snacking?

Synonymous with enjoying meat-heavy snacks, Germans are moving away from traditional meat offerings at an unmistakable rate, with plant-based options and international snacks taking centre stage. What opportunities do brands have in the rapidly changing German snack market?

Dirk Liebenberg

Dirk Liebenberg is a senior project manager at ProVeg International, a leading food-awareness organisation with a mission to reduce the global consumption of meat and advance plant-based offerings.

Noam Auerbach

Noam Auerbach is a product development and growth expert based in Berlin. As well as running PRYO, his own consulting firm, Noam has a background at Soundcloud, and has worked with Berlin-based startups for over 10 years. At the moment Noam leads product development at Spark Network.

Andres Zambrano Bravo

Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.